T. Christian Helms is the Founder and Creative Director of Helms Workshop, an award-winning branding agency known for building brands that don’t just communicate; they connect.
Over the past 15+ years, Christian has led strategy and creative for a wide range of brands: from bourbon to bone broth, from boutique hotels to craft breweries. He has partnered with household names like Jack Daniel’s and Hershey, as well as cult-favorite startups like Austin Beerworks and Howler Bros, helping them find their voice, shape their story, and bring value to people’s lives.
Several years ago, Christian was blindsided by Lyme disease and Ehrlichiosis that went undiagnosed for over a year. He went from leading a thriving agency to struggling to walk across a room. The healing journey was long, weird, and wildly unconventional. But through it, he had an epiphany: the same tools he used to build world-class brands—clarity, storytelling, design, and purpose—could be used to rebuild his life.
Since then, Christian has spoken across the country, sharing insights on creative identity, lateral thinking, personal branding, and how to find wonder in the chaos. He believes branding isn’t just a business tool, it’s a blueprint for building the career and the life you want.
