Description:
In this second conversation with Malcolm Reid Sr., Matt shifts from Malcolm’s remarkable life story to the business philosophy that’s helped him build a thriving coaching and consulting practice. Rather than relying on cold pitches or high-pressure sales tactics, Malcolm shares why the strongest businesses are built by leading with value, creating trust, and opening doors through genuine relationships.
Drawing on years of experience helping business owners grow, Malcolm explains how documenting proven systems, delivering measurable results, and putting people before transactions creates a business that clients stay with for years. Along the way, he and Matt explore how generosity, authority, and authentic conversations often outperform traditional selling.
Whether you’re a coach, consultant, agency owner, freelancer, or any service-based entrepreneur, this episode offers practical lessons on building trust first, creating opportunities naturally, and growing a business through relationships that last.
Key Takeaways:
- Lead with value before asking for anything in return.
- Strong relationships create better business opportunities than cold pitches.
- Documented systems make your expertise repeatable and scalable.
- The right clients are chosen through fit, not just persuasion.
- Long-term success comes from consistently delivering measurable results.
- When trust comes first, sales become a natural outcome instead of the goal.
Malcolm Reid Sr.
For more than 11 years, Malcolm Reid Sr. has helped over 1,000 coaches worldwide build profitable, values-driven practices through his company, ProGlobal Business Advisors, using a proven business-in-a-box model.
His work emphasizes execution over theory, equipping coaches with positioning, systems, enrollment processes, delivery frameworks, software, and long-term operational support, all branded to the individual coach. Guided by a deep respect for small business owners, Malcolm is known for his stance against hype-driven coaching and fake gurus, advocating instead for integrity, measurable results, and lasting client impact.
He and his team work exclusively with coaches who demonstrate strong values and a genuine desire to serve, helping them operate as true business owners and deliver real results for the businesses they support.
THE MEAT OF IT!
- From Failure to Framework
- Lessons from franchising and coaching
- Why experience shaped the system
- Solving one business problem at a time
- Building a Repeatable Business
- Generating consistent leads
- Creating a predictable sales process
- Delivering results clients stay for
- Lead with Value. Open Doors.
- Creating conversations instead of pitches
- Building trust before selling
- Using education to establish authority
- Building Relationships That Last
- Choosing the right clients
- Standing behind your value
- Growing through long-term partnerships
Check out these related Episodes:
- Episode 283: Malcolm Reid Sr. – From the Streets to Prison to Purpose: Building a Life That Changes Others
- Episode 282: Drew Griffin – From Hyperbaric Medicine to Reinventing Local Marketing with Newsletters
- Episode 276: Bob Labbe – Building Solutions Through Curiosity, From Golf to Coasters
