I've spent 18 years building software products that people actually want to use, mostly in healthcare, wellness and education. Along the way, I developed the Comportance Framework, a 7-step methodology that combines strategic thinking, goal setting and behavioural science into one consistent product design process.
I've used it with early-stage startups and hospital innovation teams alike, and it's become the foundation of everything I teach and speak about. I write about behavioural design every week on LinkedIn through my #BehaviouralDesignThursday series, and I love talking about the practical side of this work. Not the theory, but what actually happens when you try to apply it in real product teams.
Jill Heinze helps product leaders make smarter AI decisions through strategic intelligence and ground truth research. As founder of Saddle-Stitch Consulting, she reveals the gap between what organizations assume about AI and what users actually experience, helping them spot opportunities competitors miss and avoid expensive mistakes before they happen.
With 20 years of experience in user research, competitive intelligence, and digital product strategy, she's worked with Fortune 500 clients across financial services, healthcare, and technology. As Research Director and Lead of the Data and AI Research team at a major consultancy, she built an AI evaluation framework that guided high-stakes implementations and founded the firm's first executive AI governance committee.
Her approach combines market research rigor with practical implementation experience, bridging strategy and execution to help organizations navigate AI uncertainty with confidence.
She serves as Responsible AI Program Director for The American College of Financial Services, is a member of the AI Leadership Institute, and hosts Responsible Tech Talks on LinkedIn Live.
Based in Charlottesville, Virginia, Jill enjoys local wineries, sci-fi shows, cake decorating, and cat wrangling.
Lee is a former Group Leader at MIT Lincoln Laboratory, where he established the Cyber System Assessments Group, which became a nationally recognized centre of excellence. He led the group in cyber range development, cyber test and evaluation, cyber red teaming, and cyber exploitation as well as the deployment of the LARIAT traffic generation tool. As Group Leader, Lee worked with DARPA, testing, and evaluating over 30 classified and unclassified programs. He also worked with the Air Force.
Lee led several national studies for the Department of Defense to identify and assess existing capabilities, develop an approach and roadmap for their consolidation and advancement and provide the roadmap for the future, which laid the foundation for the National Cyber Range Complex, the Persistent Cyber Training Environment, and other specialized testing and training facilities.
Since 2015, Lee has served as the Chief Technology Officer and Co-Founder at SimSpace. The SimSpace platform is being used as the solution for USCYBERCOM’s Persistent Cyber Training Environment and for other militaries around the world as well as many commercial customers.
Tyler is the Founder of Compass Calendar, an app that helps busy people get more done by planning their day quickly. He provides simple principles to help you get more done … without being miserable.
