Maximizing Your Impact as a Podcast Guest: A Comprehensive Guide Inspired by The Builders

Interested in becoming a guest on The Builders Podcast? We welcome entrepreneurs with compelling stories. Check out our essential tips below to prepare for a successful guesting experience. If you're already ready to join us, contact us here.


Whether you're guesting on “The Builders” podcast or sharing your insights elsewhere, the experience can be both rewarding and influential when done right. 120+ episodes into our journey at “The Builders” and guesting ourselves, we've gathered a wealth of experience on what makes an engaging podcast episode. The core of it all? A business conversation between friends.

We've distilled these insights into an accessible guide to help anyone planning to be a podcast guest, and while it's tailored to our style, it holds value for any podcast format. Here are a few key suggestions and guidelines.

1. Develop Your Personal Narrative

Tip and technique for maximizing your influence as a podcast guest.

Crafting your personal narrative before the podcast can help shape a more engaging and compelling conversation. This narrative serves as the backbone of your conversation, guiding the discussion and offering listeners a clear, coherent storyline. Here are some steps to help you develop it:

  • Craft Your Story: Create a 10-20 minute narrative about your journey. This should not only include your challenges and successes but also your major turning points. Think of it as your story arc, where each significant event forms a key chapter in your entrepreneurial journey.
  • Identify Key Themes: Break your story into themes or sections, much like chapters in a book. This not only helps maintain the listener's interest but also provides a roadmap that guides the conversation.
  • Find Lessons and Inspirations: Within your narrative, pinpoint moments that hold a valuable lesson or can inspire listeners. These chapters in your story are filled with wisdom and inspiration that can offer tremendous value to the audience.

Every entrepreneurial journey is a story waiting to be told, full of unique experiences, insightful lessons, and memorable moments. Sharing your personal narrative not only adds depth to the conversation but also allows listeners to connect with you on a more profound level.

Remember, your story is not just about where you've been, but also where you are now and where you're heading. By sharing your journey, you give the audience a chance to walk in your shoes and see the world from your perspective, which creates a powerful connection that extends beyond the podcast episode.

2. The Art of Conversation

Podcast conversations are a unique mix of sharing, learning, and connecting. Here are a few pointers to help you make the most of this dialogue:

  • Embrace the Dialogue: Remember, a podcast is not a monologue. While you're the focus, it's important to allow the host to contribute, ask questions, or share their experiences.
  • Pause for Interaction: Be mindful to pause where the host can interject, fostering a more interactive conversation.
  • Anticipate Shared Stories: Don't be surprised if the host shares a story or example that relates to your journey. These shared narratives enrich the conversation and make it more relatable for the audience.

Think of our podcast as a business conversation among friends – relaxed, non-scripted, and comfortable. This collaborative exploration not only deepens the episode but also creates a more genuine and enjoyable experience for everyone involved. Ultimately, every pause, question, and shared story is an opportunity to resonate more deeply with your listeners and make a lasting impact.

3. Audio-Visual Recommendations

Though our conversations remain natural and relaxed, certain technical elements can significantly enhance the audience's auditory and visual experience.

  • Quality Audio and Video: If available, we suggest using a high-quality microphone and camera. This will greatly improve the quality of the final podcast.
  • Optimal Positioning: For a visually pleasing composition, consider positioning yourself according to the ‘rule of thirds‘ design concept, with your face occupying the top 2/3rds of the screen. This isn't a strict rule, but it often results in a more balanced and engaging view for the audience.
  • Good Lighting: Lighting can dramatically influence the quality of the video. Make sure your space is well-lit to avoid shadows on your face and dark areas. You don't need a professional setup; a well-placed desk lamp or natural light can work wonders!
  • Test Your Setup: It's beneficial to test your video and audio setup before the podcast recording. This could be done through a simple Zoom call or any other video communication tool. It's a way to identify and rectify any potential technical issues or background noises ahead of time.

Following these recommendations helps ensure a smooth recording process and a better-quality podcast. Remember, your insights are valuable, and we want them to be conveyed with the utmost clarity!

4. Creating a Distraction-Free Environment

Technique for maximizing your impact as a podcast guest.

Creating a podcast recording environment that is both comfortable and free of distractions allows you to focus on sharing your story effectively. Here are a few tips:

  • Minimalist Background: A simple, non-cluttered background helps keep the focus on you and your journey.
  • Noise Control: Identify potential sources of noise around you and try to minimize them. This includes turning off notifications on your devices.
  • Pets and Kids: If possible, create arrangements to minimize interruptions from pets or children during the recording. But as a pet lover, some pet interactions are welcome, provided they don't decide to sit on your face for the whole time! ?

Despite our best efforts, unexpected noises or interruptions may still occur. But don't worry, these moments can usually be edited out in post-production, or, if they add an organic and fun element to the conversation, we might just leave them in!

Remember, podcasts aren't about being perfect. They're about creating an authentic conversation between friends in a comfortable environment. So, while we strive to minimize distractions, we won't sweat the small stuff. Your story deserves the spotlight, and a distraction-free environment helps keep it there. However, if the occasional interruptions happen, they just add to the natural flow of our conversation.

5. Familiarize Yourself with the Format

Every podcast has its own unique rhythm and structure, and “The Builders” is no exception. Familiarizing yourself with our format can help you prepare and contribute to a smooth, engaging conversation:

  • First Episode:
    • The Journey Phase: We kickstart our conversation by navigating through your professional or entrepreneurial journey. This exploration includes the highs, the lows, and the invaluable lessons garnered along the way, offering a holistic view of your personal and professional evolution.
    • The Business Acumen Phase: Transitioning from your overarching journey, this segment hones in on a pivotal challenge or invaluable lesson encountered in your entrepreneurial ventures. Through a deep-dive discussion, we aim to unravel the strategic and operational intricacies that navigated you through this challenge or led to this lesson. The focus is on distilling a clear, actionable takeaway that listeners can apply in their own ventures, illuminating the blend of acumen and resilience that propels your business forward.
    • The Passion & Profession Phase: As we wrap up, the stage is yours to spotlight your product or service, articulating not only what you offer but why it's your passion. This phase is a window for you to share your vision for the future and guide listeners on how they can engage with you and your offerings.
  • Return Appearances:
    • The Finer Details: For our seasoned guests, we shift our lens to the more nuanced aspects of your work or specific areas of your expertise. This could encompass a deep dive into a particular project or initiative, illuminating the meticulous efforts behind your continued success.
    • The Evolution: With a foundational understanding of your journey, we examine the strides made in your business or career since our last dialogue. This segment may also encompass discussions around industry shifts and how you've adapted to maintain a progressive trajectory.
    • The Learning Curve: As your narrative unfolds with new chapters, fresh experiences often usher in new learnings. This phase is designed to tease out these nuggets of wisdom, furnishing our listeners with inspiration and actionable insights from your ongoing journey.

This clear, step-by-step format facilitates a thorough exploration of your story, offering the audience a comprehensive understanding of who you are, what you do, and the journey that got you there.

6. Manage Your Time and Expectations

Effective time management ensures a smooth podcasting experience:

  • Be Punctual: Please arrive at the scheduled time. We'll spend the first few minutes saying hello, running through a brief checklist, and making any last-minute technical adjustments. This isn't about rushing into recording, but about ensuring we start the conversation in a relaxed and prepared manner.
  • Set Aside Ample Time: Our podcast discussions can sometimes run longer than anticipated. Please allow for some buffer time in case the conversation extends beyond the planned duration.
  • In Case of Technical Issues: If you encounter technical difficulties on the day of recording, don't worry. We'll try to troubleshoot for about 5-10 minutes. If the issue persists, we'll explore the option to reschedule.
  • Rescheduling or Conflicts: Life can be unpredictable, and sometimes rescheduling is necessary. If you need to reschedule or foresee a conflict, please use the Calendly link from your confirmation email (also found on the calendar event) to reschedule. If you have difficulties doing so, please contact us directly as soon as possible so we can find a new recording time that works for both parties.

Following these guidelines helps maintain a respectful, professional podcasting experience, keeps the recording schedule on track, and ultimately contributes to the overall quality of the podcast.

7. Embrace Authenticity and Casualness

Podcast guest best practices for maximizing your impact.

Our podcast “The Builders” is a platform for genuine business conversations among friends, not a sales pitch stage. Here, authenticity reigns.

  • No Hard Selling: Our podcast isn't a marketplace, it's a platform for sharing insightful experiences. While it's perfectly fine to mention your products or services, remember to do so organically. Focus on delivering valuable content and sharing your unique insights rather than pushing a sales agenda.
  • Be Yourself: Let your personality shine through. Listeners connect more with real people, genuine expressions, and unique quirks than with polished, corporate personas. You're not just a professional; you're an individual with a unique story to tell.
  • Connect With the Audience: This is your opportunity to share not only your successes, but also your challenges, learnings, and personal growth. These are the stories that resonate most with listeners and create a profound impact.
  • Foster a Genuine Connection: Use this platform to resonate with those individuals who align with your journey, philosophy, and approach to business. It's about building a community that appreciates authenticity and shared experiences.

Remember, a relaxed and authentic conversation helps the audience feel more connected to you and more likely to engage with your content. Let them see the person behind the business, the passion behind the products, and the vision behind the venture. By doing this, you build a lasting connection with your audience that extends beyond the duration of the podcast.


Being a podcast guest is a wonderful opportunity to share your entrepreneurial journey, lessons learned, and the ethos behind your business. While this guide is inspired by “The Builders”, the underlying principles can apply to any podcast. So, prepare, engage, and most importantly, be yourself! Your unique story is what the audience wants to hear.

We hope this guide aids your preparation, and we look forward to potentially welcoming you to our community of builders!

Ready to Join the Builders Crew and Be Our Guest!?

Are you passionate about sharing your entrepreneurial journey? Do you have a compelling story teeming with inspiration and lessons that align with our conversational style? We'd be thrilled to welcome you as a guest on “The Builders” Podcast.

Don't just be a listener—become part of the narrative. Contact us here and let's embark on this building journey together!