Tetiana Kobzar

I've spent 18 years building software products that people actually want to use, mostly in healthcare, wellness and education. Along the way, I developed the Comportance Framework, a 7-step methodology that combines strategic thinking, goal setting and behavioural science into one consistent product design process.

I've used it with early-stage startups and hospital innovation teams alike, and it's become the foundation of everything I teach and speak about. I write about behavioural design every week on LinkedIn through my #BehaviouralDesignThursday series, and I love talking about the practical side of this work. Not the theory, but what actually happens when you try to apply it in real product teams.

Matt Levenhagen
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