Atiba de Souza is the CEO of Client Attraction Pros, a video-first content marketing agency. For 25 years, he ran an exclusive agency that got regional and national brands ranked on page 1 of Google. His agency has been doing Search Engine Optimization (SEO) before the term was even invented. But after realizing he was not applying what he did for his clients, he saw that his own agency was not growing.
Currently, he's using an SEO technique to help brands gain authority and thought leadership. He preaches that the fundamentals of great SEO are understanding your customer's journey to your brand and creating content that aids that journey.