Brian Bauer is a Nashville-based entertainment marketer, entrepreneur, and president of Bauer Entertainment Marketing (www.BauerEM.com).
BEM has produced as much as $6.2 million in sales and 59X ROI per campaign for clients including Tortuga Music Festival, X Games, Luke Bryan, Pretty Lights, NASCAR, Kid Rock, Austin360 Amphitheater, Kanye West, Country Jam, Arcade Fire, Ryman Auditorium, Music City Bowl, and Emporium Presents.
Prior to founding BEM, Brian co-managed Rockhouse Partners, an entertainment marketing firm owned by global-ticketing company Etix. As Agency Director, he and his team supported entertainment properties in generating sales, activating fans, and maximizing sponsorship value. He also enhanced concert experiences for Etix ticket buyers by establishing a first of its kind promotional partnership with rideshare giant Uber.
Previously, Brian led his own New York City-based digital marketing consultancy and managed GuyRilla Marketing Group, an organization providing strategies and alliances for companies marketing to men. He created and implemented high-profile marketing summits that attracted speakers and attendees from Microsoft, NBA, NFL, NHL, MLB, Nike, J. Crew, ESPN, and ABC’s Shark Tank.
Brian launched his marketing career at MTV Networks, RCA/J Records, and Wind-up Records. He was also selected by Universal Music Group, from over 30,000 applicants, to work directly with executives at Warped Tour, Bad Boy Films, and KROQ. While there, he produced a music video featuring Kanye West, Chester Bennington, and Good Charlotte for worldwide release.
As manager and drummer for professional touring and recording bands, including Bryan Scary & The Shredding Tears, Brian shared the stage with artists including Chris Stapleton, Cage the Elephant, and Dhani Harrison. He signed a record deal with Elijah Wood’s Simian Records for an album that reached #6 on iTunes and #30 on Billboard; licensed songs to MTV and Rock Band; and performed at SXSW, Canadian Music Week, and venues across the US, UK, and Canada.
Brian has been invited to speak at major music and sports conferences around the world including Billboard’s Live Music Summit & Awards, SXSW, Music Biz, NAMM, Event & Arena Marketing Conference (EAMC), Sports & Entertainment Analytics Conference (SEAC), Sports & Entertainment Venues Today (SEVT), the National Sports Forum, Football Bowl Association, FestForums, and StartupCon in Korea.
Brian has been recognized as a “Most Admired CEO”by the Nashville Business Journal. He’s also been nominated to the Business Journal’s “Top 40 Under 40,” Nashville’s Next A-List, and the Nashville Chamber of Commerce “Emerging Leader Award.” He is a member of the Nashville Sports Council and mentor at Helping Our Music Evolve (HOME).