Erich Archer is an Emmy Award-winning AI video specialist, creative media strategist, and innovator in generative AI tools. With nearly two decades of experience at the cutting edge of video production and storytelling, Erich has earned recognition as a thought leader who bridges the gap between creativity and technology.
Erich is the creator of Smarty Pants, a revolutionary ecosystem of over 100 custom AI tools designed to empower anyone to harness the full potential of artificial intelligence. Praised for its accessibility and versatility, Smarty Pants has attracted a rapidly growing user base and was recently featured in the Amazon bestseller The CEO’s AI Playbook by Chuck Bolton. This groundbreaking system is transforming how businesses and individuals approach problem-solving, content creation, and strategic decision-making.
In addition to developing AI tools, Erich’s creative work reimagines what’s possible with generative AI. His project “RUFUS,” a short film that uses AI to bring the life story of a 19th-century Cooper to the screen, is a testament to his ability to humanize technology. Most recently, Erich completed “The First Artist,” a groundbreaking cinematic collaboration with DreamFlare AI. This visually stunning project explores the artistry, spirituality, and survival of early humans in prehistoric Sulawesi, Indonesia, using AI to push the boundaries of storytelling.
Erich’s visionary approach has earned him numerous accolades, including a Telly Award for “Use of Generative AI” and a Communicator Award for “AI Innovation.” As a fellow at The AI Exchange, he has contributed to pioneering AI use cases and produced trailblazing projects that redefine the role of technology in creative industries.
Praised for his engaging presentations and practical insights, Erich has spoken to audiences ranging from nonprofits to media professionals, inspiring them to explore AI’s potential to revolutionize their work. For the past 12 years, Erich has served as the Executive Director of 1623 Studios, a public television station dedicated to fostering community connection through media. Under his leadership, the station has become a hub for innovative programming and local storytelling.
