Episode 171: Michael Buzinski – Implementing the Rule of 26: How to Double Your Website Revenue

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In this insightful episode, we delve into the elements that fuel successful digital marketing strategies and business growth, featuring the seasoned insight of guest Michael Buzinski. Michael, fondly known as Buzz, shares his entrepreneurial journey, from his early beginnings to becoming a multifaceted business owner and digital marketer.

The conversation primarily revolves around Buzz's innovative ‘Rule of 26' methodology, which promises to double website revenue by focusing on three crucial KPIs: traffic, conversion rates, and average revenue per client. He emphasizes the power of incremental changes and the need for businesses to understand their value in the marketplace. Additionally, Buzz provides actionable strategies for raising rates and effectively communicating your worth to clients.

Key Takeaways:

  • The ‘Rule of 26' is a strategy designed to double website revenue by improving traffic, conversion rates, and average revenue per client by 26% each.
  • Identifying an ideal client profile is essential for increasing conversion rates and creating targeted marketing messages.
  • Incremental price increases can streamline a client base and help businesses charge what they are genuinely worth.
  • When scaling a business, it's crucial to have systems in place and ensure that any new hires have clear instructions and expectations to perform effectively.
  • Virtual Assistants (VAs) can be a valuable asset when they're given proper guidance and tasks align with their strengths and language proficiency.

Michael Buzinski

Michael Buzinski is a lifelong entrepreneur.

Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US.

Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns.


  • Introduction to Michael Buzinski
    • Michael's background as an entrepreneur, digital marketer, and author.
    • Endorsements and Michael's perspectives on digital marketing and entrepreneurship.
  • Michael's Entrepreneurial Journey
    • Early beginnings and entrepreneurial ventures.
    • Transitioning from a musician to a business owner.
    • Career in sales and marketing, and his time in the military.
  • The Rule of 26 Methodology
    • Introduction to the ‘Rule of 26' methodology for doubling website revenue.
    • Key performance indicators: traffic, conversion rates, and average revenue per client.
  • Identifying and Targeting the Ideal Client
    • The importance of knowing your audience and targeting your marketing efforts.
    • Strategies for increasing conversion rates through targeted marketing.
  • Price Strategy and Communicating Value
    • Approaches to incrementally increasing prices.
    • How to effectively communicate the value of your services to clients.
  • Role of Virtual Assistants and Building Systems
    • Utilizing virtual assistants in business operations.
    • Importance of creating systems and clear instructions for new hires.
  • Conclusion and Call to Action
    • Recap of key insights from the episode.
    • Encouragement for listeners to subscribe, like, and share the podcast.

Click to See Episode Chapters and Timestamp

0:00Targeted Marketing Strategies for Entrepreneurs
4:02Childhood Entrepreneurship: Harvesting Walnuts for Christmas Gifts
5:14From Musician to Marketing: A Creative Journey
9:12Exploring the Impact of Fractional Consultants in Business
11:42Embracing Virtual Assistants in Modern Business Practices
16:04Managing International Teams and Effective Communication
19:40Delegating Work and the Value of Virtual Assistants
23:09Evolving Skills in Podcasting and Storytelling
25:22Organizational Strategies for Scaling Business Efficiency
26:57Maximizing Revenue with Three Key Performance Indicators
30:49Identifying and Valuing Your Ideal Client Base
33:17Maximizing Revenue by Understanding Client Value and Focused Strategy
34:59Identifying Profitable Prospects and Avoiding Non-Listeners
36:45Maximizing Revenue by Knowing Your Worth
40:10Targeting the Right Audience for Effective Networking
42:25Strategies for Increasing Client Rates Successfully
46:22Understanding Investment Risks in Marketing
47:58Strategizing Organic Growth Before Paid Advertising
51:06Strategic Pricing and Valuing Your Services
52:41Insights on Conversions, Websites, and Networking Opportunities

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Matt Levenhagen
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