Description:
In this episode of The Builders Podcast, host Matt Levenhagen sits down once again with returning guest Jennifer Denny, founder of Elevated Marketing Solutions. Together, they explore how AI is reshaping not just marketing, but the way entire businesses operate day-to-day.
Jennifer shares her hands-on approach to using ChatGPT projects and folders to streamline workflows, organize client deliverables, and eliminate overwhelm. From content creation to client communications, she demonstrates how AI can be a true partner in building smarter systems.
But this isn’t just about marketing. Jennifer and Matt dive into broader applications—from automating HR communications to assigning tasks after client calls—showing how AI is becoming a backbone for overall business efficiency.
At the heart of the conversation is a key theme: automation should enhance, not replace, the human touch. AI may handle the mundane, but creativity, strategy, and authentic connection remain essential to building lasting businesses.
Key Takeaways
- Organize with Purpose: ChatGPT projects and folders help segment workflows by client or function, reducing overwhelm and boosting efficiency.
- Content at Scale: AI can generate written content, email campaigns, and SEO insights quickly—giving marketers more time to focus on strategy.
- Beyond Marketing: From HR communications to client call notes, AI tools can streamline internal processes across an entire business.
- Balance Matters: Efficiency gains are powerful, but creativity and human connection remain irreplaceable in marketing and client engagement.
- The Builder’s Mindset: Embracing new technology means experimentation, adaptation, and finding the right equilibrium between humans and machines.
If you’re curious about how builders are putting AI to work in real business settings, this episode is packed with practical examples and forward-looking insights.
Jennifer Denney
Jennifer Denney is the founder of Elevated Marketing Solutions and Indiana Business Owners. She has been in digital marketing for over 15 years and it’s an absolute passion of hers. She is very data-driven and loves to analyze data from many data points using various tools. Side note though, she also went to art school.
One of her strongest attributes is her ability to take on any challenge. She is not unnerved by something that she has not done before.
If you would want to connect with her on LinkedIn, be sure to tell her you listened to this podcast (so that she knows it is not a random connection invite.) You can also check out her agency Elevated Marketing Solutions.
THE MEAT OF IT!
1. Exploring Human–AI Collaboration
- Early experiments with AI in daily workflows
- Finding equilibrium between automation and humanity
2. Content & Marketing Workflows
- Using ChatGPT to create written content, shorts, and emails
- Automating summaries from data sources like Google Search Console
- Leveraging AI for buyer personas and campaign planning
3. Organizing Workflows with ChatGPT Projects & Folders
- Client-specific projects for efficient task management
- Streamlining recurring processes and information access
- Reducing overwhelm by segmenting AI assistants by use case
4. Business Efficiency Beyond Marketing
- AI listening to client calls and assigning tasks automatically
- Automating HR communications for issues like burnout and scope creep
- Note-taking at conferences for more engaged participation
5. Balancing Automation with Creativity & Connection
- Freeing time for strategy and creativity by automating the mundane
- Recognizing where human interaction remains irreplaceable
- Building efficiency without losing the marketing “human touch”
6. Looking Ahead: The Future of AI in Business
- Continuous discovery of new use cases
- Balancing innovation with regulation and privacy concerns
- Preparing for the evolving role of AI in marketing and operations
Click to See Episode Chapters and Timestamp
| Timestamp | Summary |
| 0:00 | Exploring Human-AI Collaboration and Its Challenges |
| 1:52 | The Power of Consistent Content Creation and Networking |
| 7:58 | Embracing AI in Business for Enhanced Productivity |
| 10:08 | Challenges of AI Tools in Writing and Coding |
| 11:25 | Organizing and Automating Workflows with ChatGPT Projects and Folders |
| 25:16 | Leveraging AI for Enhanced Marketing and Client Engagement |
| 33:17 | Harnessing AI for Creativity and Efficiency in Work Processes |
| 38:06 | Balancing Innovation and Regulation in the Age of AI |
| 45:21 | The Future of Privacy in a Tech-Driven World |
| 46:39 | Human Connection and AI in Business Communication |
Check out these related Episodes:
- Episode 207: Peter Bonney – From Vision to Reality: Fastbreak’s AI-Powered RFP Solutions Journey
- Episode 221: Andy Gersberg – The Rise of GEO: Get Found by ChatGPT… Adapting to Win in the Age of AI
- Episode 228: Eli Tanzman- Cutting Edge Security: Catch AI, Cloud & App Risks Before They Go Live
