Episode 15: Generating Product or Service Ideas .. And Letting them Simmer.

Listen on:


In this episode, I talk about generating ideas and brainstorming. This is something I take very seriously in my own business. It's a never-ending process… and often ideas simmer for long periods so I can develop them. When they are ready, they may see the light.

I touch on a recent idea that is just now seeing the light of day. It's something that started to gel around a year ago. I thought of a name for a product, bought the domain, have thought about the sales page, how I'll market it and who my audience is; I didn't start developing the product until this past week.


  • Confession – I love coming up with new ideas for products and services.
    • It's a critical part of my business.
    • But these ideas have to lead to ‘taking action'.
  • Brainstorming.. not today. Always.
    • Let your ideas simmer on the stove.
    • Jot them down in your favorite note-taking tool.
      • Use mind-mapping software if you are visual
      • Google Docs, Notion..
  • My newest idea .. is not new.
    • Hanging out at Namecheap.
    • Product name and domain before you do anything.
    • Sales copy .. in your brain before you do anything.
      • What's the hook?
      • Who's your market?
        • Why are they going to buy from you?
      • What's the promotion look like… BEFORE you even have a product.
  • Walking the dog, taking a shower.. thinking about that idea.
  • Days, months.. seasons. Years.
  • Circling back after forgetting about it for a while.
  • Dumping an idea.. keeping an idea.
  • Good idea?
    • Does it still fit?
    • How will it tie into what I'm already doing…
  • Oh.. maybe I should create the product now?


Check out these related Episodes:
Matt Levenhagen
Latest posts by Matt Levenhagen (see all)


    Your email address will not be published.

    Recent Podcast Episodes

    Please check out the latest podcast episodes below!

    Unified Web Design

    Translating your brand’s vision into code.

    Learn more