Episode 63: Building Better Websites, Solving Pain Points.. Examples from the Trenches!

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Description:

Today Matt talks about identifying the pain points on a website and solving them. Matt is the founder of a web design agency and their whole job is to help a client identify and solve these issues. After defining what pain points are in this context, he provides 7 examples for real world projects he’s been involved with.

Sometimes a problem stems from how a site was coded or designed. Sometimes it’s related to how something specific functions on the site. Other times it could be an issue with a form not converting enough leads or a site constantly crashing or being hacked. Whatever the case, there’s always a solution or roadmap that can be created to improve the situation.

Whether you are a business or an agency/freelancer, this is a valuable episode.. the insights and experience shared may help you avoid some of these issues or at least know what that roadmap could look like to move you into a better place. Enjoy!

THE MEAT OF IT!

  • Intro
  • When we get a new project, one of the first things we think about is what issues they are having that we need to solve.
  • Existing website? What are you unhappy about?
  • Definition: “Pain points are persistent problems with a product, service, website or business in general… that impacts their brand, conversions or similar.” It’s impacting something negatively in your business or on your website.
  • Pain points are magnified by the size of a sites revenue and other factors like the source.
    • A priority for one business isn’t for another.
  • We’re in the problem solving business. People don’t come to us when everything is perfect. 
  • Building Websites, Solving Pain Points.. Examples from the Trenches
    • “We rely heavily on Google traffic.. and our site is slow. And Google likes fast sites.”
      • It’s not just one thing in this case..
      • Start with an audit of the site. And then prioritize.
      • Create a roadmap..
    • “Our website gets hacked a lot.”
      • Keeping the site up to date.
      • Security considerations.
    • “Our site crashes regularly.”
      • Could be a hack related issue?
      • Or a lot of other things…
      • The learning curve.. audits.
      • It’s a holistic process..
      • Implementing regular maintenance and routines.
    • “We need to improve conversions and generate more leads.”
      • How I can help.. even though I don’t ‘sell’ marketing or advertising.
      • What could we improve?
      • Working with other other agencies, marketers, advertisers.. to help translate their needs.
    • “We spend 20k getting our site redesigned and built.. and we hate the design.”
      • They now don’t have a budget right now to improve the site..
      • Solving an immediate issue.
      • And describe a roadmap.
    • “It’s difficult to update the content on our website.”
      • It’s something we do regardless.. so it’s mostly just reassuring them they’ll get what they need to manage their site and content when we deliver.
    • “Every time a developer touches our site, something gets messed up.”
      • Why the code is important.
      • If someone builds a site for you, make sure you know how they did and they give you what you need to hand it off to other developers…
      • A story of a nightmare scenario where, after the site was built, other developers didn’t know how it was built and hacked the site into a bad state of affairs..
      • How to avoid this situation. Things we did to help this clients.
    • Looking at this from the business and freelancer/agency perspectives..
      • Fielding pain points.
    • Sometimes a client doesn’t know they have a problem you can solve.
      • Recommend things..
Matt Levenhagen
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