Episode 119: Building Strong Agency Partnerships for Long-term Success

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In Episode 119 of my solo podcast, I dive into the importance of building strong relationships with agency partners and clients in the digital marketing and web design industry. I share my experiences of how focusing on relationships rather than just getting projects done has had a significant impact on my business growth and revenue consistency.

I discuss how building relationships leads to accountability, mutual respect, and a strong bond that goes beyond just completing projects. By investing in these connections, you can become an integral part of each other's businesses and visions, leading to more consistent work and long-term success.

So, whether you're an agency owner, digital marketer, or web designer, join me in this episode as I share valuable insights from the trenches on how to establish and maintain meaningful relationships with partners and clients. Let's work together, grow together, and experience some amazing things in our businesses!


  • Importance of relationships in business
    • Focusing on quality over quantity
    • Nurturing long-term relationships
    • Building trust with agency partners
    • Enhancing collaboration and mutual growth
    • Avoiding manipulation and prioritizing genuine connections
    • You are equals! With similar goals!
  • Types of Relationships
    • Direct clients
    • Agencies
      • Agency sub-accounts
  • Benefits of strong partnerships
    • Accountability
    • Mutual respect
    • Dependability
  • Predictable monthly income
    • The stronger the relationship, the more predictable
      • Retainer layer
      • Project by project layer
  • Building a vision together
    • Becoming an important part of each other's businesses
  • Finding the right partners
    • Reaching out to existing clients
    • Identifying motivated and committed individuals

Matt Levenhagen
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